``YouÕd have to be green to invest in this'': Popular economic models, ®nancial journalism, and ethical investment
نویسندگان
چکیده
The paper examines ``popular'' models of ®nancial markets constructed in contemporary ®nancial journalism about ethical investment. Ethical investment is likely to be a fruitful area for the identi®cation of popular models as they explicitly include moral criteria in addition to the more familiar concerns of risk and return. Unlike ``economic'' models, these popular models are characterised by the belief that individual actions have widespread economic consequences; that gains can be made by utilising appropriate insights; and ®nally, and more tentatively, that morality, including the belief that short-term sacri®ce will bring long-term gains, provides privileged access to market predictability. Ó 2000 Elsevier Science B.V. All
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تاریخ انتشار 2000